Insightful. Creative. Strategic.

Genuine engagement, long-term loyalty and brand advocacy stem from relationships rooted in trust. Within a wider culture that is increasingly embracing digital transformation, learning specialists want to know that the companies behind the products and services that they adopt understand their questions, appreciate their responsibilities, and prioritize their values.

Establishing credibility means not only addressing the concerns of your clients, but learning to speak their language. With a track record of success in marketing and strategy,R&d Thread combines creative and commercial acumen to help position education companies tactfully as thought leaders in their industry.

Our mission is to inspire engagement and trust in education technology and learning design brands using holistic, knowledge-based and human-centred strategies.

Why R&d Thread?

R&d Thread Consultancy follows the threads that connect products to clients, insights to innovations and values to markets. 

​Symbols of courage and connection, red threads appear across cultures and throughout history. Tied around the wrist in Cabalistic traditions, they encourage bravery in those who wear them. In East Asian mythology, they bridge the fates of soulmates. Ariadne, in the Ancient Greek myth of the Minotaur, gives Theseus a ball of red thread, so he can retrace his steps out of the labyrinth. 
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At R&d Thread, a love of learning weaves through everything we do. If you're a company invested in education, you know that clear, compelling messaging is the key to credibility. Learning specialists ourselves, we excel in applying research-based insights to integrated marketing campaigns that connect the threads that matter most to your clients and customers.

"To earn trust ... show concern for others."
~ The Dalai Lama

Your company delivers innovative learning applications and programmes developed by techies and talents of all types. You've consulted SMEs, and believe in the integrity of what you've designed. But when it comes to approaching educators, you've yet to build a targeted, knowledge-driven and research-based communication strategy.

That's where R&d Thread steps in. With years of experience in education, research and strategy, we help clarify the diverse needs of clients across the K-12, higher education and corporate learning sectors. Whether you're a start-up or an established company, developing campaigns based on industry insights can take your business further.